Our Mission

As a busy mom myself, I design and share with the world sustainable and Earth-friendly solutions that minimize waste and are safe for our families, pets, and our ultimate home, Planet Earth. 

Our Vision

Create innovative yet stylish solutions that allow an easy transition from wasteful to sustainable products in the home and beyond.  

Our Environment

Thriving forests clean our air and permeate all levels of life for everyone on Planet Earth. Saving trees and planting new ones as part of worldwide reforestation projects is an integral part of our business model. 

In the words of my young child, "Trees are for hugging, not for paper towels!"

Did you know that every day more than 51,000 trees are cut down to support North America’s paper towel habit?

• Other countries swear by brooms, mops, and sponges. The U.S. prefers something more disposable: paper towels.
• According to statistics, 45.3 million Americans used 8 or more rolls/packs of paper towels in 2020. Americans spent $5.7 billion on paper towels in 2020. In other words, the U.S. spends nearly as much on paper towels as every other country in the world combined.
• The problem is paper towels ARE NOT RECYCLABLE. They are usually a new paper product, meaning they are made from trees as a virgin or new tree product. And since we use them to wipe up food, spills, or wet substances they become wet and contaminated and therefore cannot be recycled like dry paper.